My first job out of college was as a Nutrition Educator. I would go out and speak to groups of people, explaining the impact of diet on health. I would talk about the benefits of cooking at home, how it could help you prevent lifestyle diseases.
Mostly what I got in return was a lot of questions; "How do you cook healthy?", "How do you find the time to cook?", "What do you do if you get all your meals from a drive through or the gas station?". A lot of questions I didn't have great answers for. I knew I wanted to impact the health of our nation in a significant way, but I just couldn't see how my nutrition lectures were helping....at all.
So, I started cooking healthy meals for people and taking them to their home. No time to grocery shop? I'll deliver your meals. Don't know how to cook? I will do it all for you, all you have to do is heat and eat. Find yourself at the drive through too much? I will literally take it to your house thus saving you a trip to the drive through!!